A private 4-month architectural intensive for seasoned practitioners, experts, creators, and leaders ready to build congruent infrastructure around the shape of their body of work.
welcome to the
FRACTAL BUSINESS INTENSIVE
CREATION STUDIO
Stop recreating the whole thing from scratch or wasting time in reinvention, and start building something with enough roots, structure, and gravity to carry more easeful income, reach, and more resonance of your work itself.
You are not someone who needs to find their *thing.*
You have decades of real, accumulated, hard-won expertise behind you — a practice built through actual delivery, a methodology refined through the lived experience of transforming clients, a reputation that has grown largely on the strength of the work itself. Your training is deep and your frameworks are proven. The work has genuinely matured into something that should stand as a body of work in its own right, if it were ever built into something explicit.
What hasn't kept pace is the infrastructure around it.
And not because you don't know what it needs––
You know you need a marketing and visibility engine, but you also know you want it pointing toward the body of work and the repeatable offers you actually want to be known for — rather than generating reach without a destination.
You're tired of scrambling to write a new sales page every time you need some revenue, but you haven't landed on an offer architecture that encompasses all of you and doesn't feel fractional and boring to sell on repeat.
You know it's time to move your offer structure out of the renting and 'starter home' phase and finally build the mature blueprint for your business that gives you far more time and space to actually live.
You've known what needs to be built for a while now. But there is always something more immediate: a client to serve, a revenue gap to close, an Instagram reel to edit and the foundational work gets deferred again to some mythical time when "things settle down."
But things never settle down on their own. The space and margins you're looking for are a result of maturing your business's foundation, but only if it's built so precisely to your full range and as a fractal of the work itself so you don't immediately start planning your escape route.
(If anything, the problem might be that you have too many of them.)
meditation teacher, author, speaker
jeff warren
Cristy took my gigantic ecosystem of scattered program offerings and old articles and books and guided meditations and speaker reels and live broadcast, and God knows what else - a true mess - she transformed all of it into something clear and beautiful. She didn’t just help me consolidate things externally; she helped me sort it out inside myself, clarifying what it is I actually do and how I want to express that to the world.
That’s part of her gift.
I felt very seen by her. It was fascinating to watch her take that understanding and then translate it into a compelling visual language.
If you have a chance to work with Cristy, you should. Look at my website, look at her website, look at some of the other people she’s worked with. She has a rare creative vision paired with down to earth practical know how. I could not be happier.
"She has a rare creative vision paired with down to earth practical know how."
You don't need a 'better' strategy. You need a structure that comes from the organizing logic of
At this point, you could probably do a million things. You could facilitate the training. Speak on six different topics. Turn the thing you do naturally with private clients into a program. Build the certification. Write the book. Start a new podcast. Take that one idea everyone keeps responding to and make an entire business around it.
And, annoyingly, a lot of them would probably work, at least for awhile.
That is part of what makes this stage so strange. You don’t have a problem because you have no lane. You have enough depth, experience and range that there are many legitimate expressions of your work.
Meanwhile, everyone on the internet has a strategy for what you should do with it. Build the scalable group program. Grow on Substack. Turn it all into a course. Make the low-ticket thing that leads to the high-ticket thing.
your own work.
The problem isn't with the advice itself. The problem is that none of those models knows the actual shape of your work or is born from deep attunement to you.
So you keep making intelligent things, often successful things, and the business still has a strange tendency to fracture as it grows. Each new expression needs its own explanation, marketing, sales mechanism and burst of energy. Or, you try to repeat your offers, even though you're bored, like a "good" business owner, but your subsequent launches fall flat without your energy and spark behind them.
And the cost is that very little gets to repeat, deepen and compound.
Your work doesn't get to become an institution because it's always changing focus and expression. Pathways are always shifting and unclear. Your marketing keeps introducing whatever is newest instead of accumulating around something recognizable. You never get around to making big moves in community growth and visibility because you're constantly pendulating between boredom or making something totally new. Your business doesn't make sense to a newcomer so you're limited to referrals or people you can connect with and manually explain it to.
So your business grows, but doesn't necessarily become more
And when your business becomes more itself, that's when it starts to accumulate mass and participate in both the gravity and momentum you're looking for.
itself.
This is the guiding principle that finally brings the business and brand ecosystem into coherence:
Your body of work already has an organizing logic: patterns, relationships and truths that remain recognizable even when the form changes.
If we can find that organizing logic first, you do not have to keep reducing yourself to one small, marketable lane.
You can build a body of work capacious enough for all of you to belong inside it, while still being coherent enough that other people can recognize it, enter it, talk about it, and eventually know you for it.
This is where legacy work starts to take form.
The pieces begin strengthening one another. The harmony between your true blueprint and the architecture of your work increases and the signal gets clearer and more resonant. You begin adding to and solidifying your body of work in a way that increases its mass and gravity instead of just its dispersion.
And there is something even more important here than efficiency.
You get to drop into much deeper congruence with the work itself.
Instead of your body having to carry the entire business, you begin to partner your own body with the body of your work.
The work has structure. It has bones and memory. It has gravity.
It can hold more of itself. People begin to form a relationship with it that isn't completely held by you. And because it feels so congruent, you trust the architecture and let it carry some of the weight and help you amass momentum.
Which means more of your energy can go toward developing it, living it, speaking it, taking it into bigger rooms, and reaching more people.
Your efforts compound.
So does the resonance.
bestselling author, founder of badass girls & home body
eliza alloway
This is the first time I've felt like I could exhale into a business architecture that actually helped me too and treated me like a whole human being.
Thank you for the ease and possibility that this could be fun and that the medicine of this business could be infused all the way through.
And include me.
This is the first time in my 21 years of business that I've felt like my actual body was included in my body of work.
Here's how you know this is you:
🌙 Your reputation is bigger than your business (& your income).
You've worked with hundreds of people, gotten repeatable and trajectory-altering results, earned the respect of practitioners with huge platforms and codified methodologies of their own — and you still have just a few hundred names on your email list, and that podcast is gathering dust in your notes app years later.
🌙 You're not marketing or growing your visibility because there's nowhere solid for the people to land.
You don't feel the obligation to publish consistently if you're not launching, because...for what? You're not pitching podcasts, because there's nowhere for that traffic to go once it arrives. You have some old lead magnet that doesn't even make sense anymore and nothing running to make the visibility worth the effort. So the energy that should be going toward growth and building long term momentum gets rerouted into refining or creating yet another workshop or cash program idea instead — one more thing thrown at the wall to see if it's finally "the thing."
🌙 You get bored inside your own offers. You can't imagine repeating the same offer for years and not feeling totally caged.
You run your offers well and with confidence. They convert, they get results, your clients are genuinely transformed. And you still get itchy and bored partway through a cohort, because it's just one slice of you, packaged for sale, while the rest of what you have synthesized to offer sits unused on the sidelines.
🌙 You have to keep making something new, just so your audience has something to buy.
Your offers haven't really grown. You're still fighting to match enrollment numbers from a launch two or three years ago. Your existing base has already bought the thing once so the only way to sell to them again is to build something else, and then something else after that, instead of deepening and repeating the one offer that should have become your signature by now.
🌙 You can see exactly why other people's methodologies don't work as well as yours, but you secretly think you'd make more money if your practice was more conventional and recognizable.
You watch practitioners with far less depth build polished, regular, endlessly repeatable content pillars and scaled program, and you know (you actually know) that what you have is better. More breadth, more nuance, more real magic. And still some part of you wishes you were a little more regular, a little more systematized, a little easier to package.
🌙 You know you're doing something nobody else does, but it feels like a collection of party tricks, not a unified opus you could explain in under an hour.
You're not afraid to claim credibility, but when you try to come up with what you'd actually add to the conversation, you go blank. The expertise is there: you could probably call yourself twelve different titles –– what's missing is the throughline that makes them one body of work instead of a pile of related skills. When you've tried to build a brand or an offer suite without that unique throughline definied first, and it comes out fractured no matter how good each individual piece is.
🌙 You know exactly what needs to be done. But another podcast episode or another group program never seems to close the gap.
You've taken the courses. You know the best practices. You could probably teach a masterclass on the very infrastructure you haven't built for yourself. And somehow, even in the weeks when the time technically exists, it doesn't happen. You know this isn't a knowledge gap, it's about the personalized reflection and support for execution.
🌙 You know it's not really about the brand colors or the Substack title — and you also know those things start to matter again once you're trying to mature the whole thing.
You've made enough money and been at this long enough to know that a prettier feed or a punchier tagline was never going to be the real fix. But you also know that once the foundation is actually in place, the visual brand, the messaging, the visibility strategy stop being cosmetic and start being the thing that lets the foundation be seen and remembered.
The great news is you're not fundamentally flawed or cursed to a Sisyphean grind forever. You really can (re)create your business to be in complete congruence with you, your work, and even a full life outside of it.
I have been in my fair share of business programs over the years, and worked with some powerful mentors, but within the first 15 minutes of my first call with Cristy, I felt so much RELIEF.
somatic creativity coach
whitney ullom
"I have been in the coaching industry for a long time, but it was time for me to take my work to the next iteration. I needed to take all of my experience from the last 9 years and truly claim my own body of work and build the infrastructure around it to make it more clear, sustainable, and allow its impact to stretch farther and deeper.
I came to Cristy in an existential crisis of sorts around my business. So much of what I had been doing no longer fit. I was in a big turning point in my work (and my life!). I needed clear guidance in refining, defining, and anchoring my work in this new, more mature iteration it was longing to enter.
I have been in my fair share of business programs over the years, and worked with some powerful mentors, but within the first 15 minutes of my first call with Cristy, I felt so much RELIEF. I didn't need more information or healing. I didn't need to do rituals or brainstorm new ideas. I needed a powerful mirror to help me see the map I already had and create the structure for it that felt like ME and would allow for the most impact. I needed someone to help tell me what to do and how to do it.
Cristy's clear, easeful, wise, experienced guidance saved me from so much unnecessary spinning and over-thinking. She was really able to see and feel the heart and artistry of what I was ready to build, while also bringing in the practical grounding I needed. These sessions were INVALUABLE."
It's an opportunity to gather what you have learned, excavate deeper patterns, and bring the person, the body of work, the offers, the money, the message and the future direction into much greater coherence and start to direct your creative energy into compounding instead of reinventing.
And it's the part people skip all the time.
Partly because it is difficult to do from inside your own work. The things that are most distinctive about you and the generative pattern that originates from your personal blueprint are often so natural that you barely register them as important, much less notable enough to build an entire business structure around.
Sometimes you need a mirror, thought partner, even if you're often able to see the source patterns in other people. Someone who can help you excavate what is actually here, distinguish what has real gravity from what is just possible, and harmonize the pieces into something you can build congruently and strategically.
That is the architectural work.
And once you have the right blueprints, everything you invest in building afterward starts working harder.
You or a designer is building the right website. Your copywriting is articulating the offer and positioning that you're going to use more than just once. Your systems support the business model you really want and feels good for your energetic design and preference. You have time and energy to flow out into wider reach and connection instead of just holding the core together.
The money, time and creative energy you put into the business begin to accumulate instead of evaporate into the next iteration.
You probably didn't come here looking for "architecture."
That sense that your work and business is ripe for transformation might have first pinged as a the urge to find a designer for a rebrand, to start a new Substack, to jump on discovery calls with a bunch of coaches, to sign up for one more online course.
But often, the itch for a new expression is pointing to something further upstream:
Your work has matured, but the structure around it hasn't.
And yes, the structure might become a new offer, a new website, and entirely new platform, a more deliberate body of intellectual property, or a different way of making money altogether.
But at this point in your business, the sequence matters.
The earlier years are supposed to be experimental. You try things. You follow what has energy. You make another offer because someone asked you for it. You learn what you are unusually good at, what people will pay for, what you never want to do again, which ideas keep boomeranging back to you, and which expression of your work turns out to have more traction than you predicted.
Eventually, though, you have enough evidence.
Enough work. Enough clients. Enough ideas. Enough lived experience inside the business that you do not need to keep treating every new season like a blank page.
This is exactly the threshold you think it is.
THE FRACTAL BUSINESS INTENSIVE
that's why i created
A private 4-month container for the expert or practitioner who has the results, the respect, and the depth and and is ready to take their seat.
This is where the depth, range, and evolution of your work become an actual business structure –– one clear enough to provide reciprocity, growth, impact, and sustainability, and one congruent enough to hold your genius and your legacy.
over four months together, we move through the fractal business process:
CONGRUENCE
First, we excavate the bedrock. We identify what is actually true about you and your work now: the core patterns, principles, distinctions, and source material that remain recognizable across everything you do.
COHERENCE
Next, we map right relationship. We look at the geometry of the whole field — you, the body of work, the people, the offers, the money, the brand, the business — and decide what is central, what has gravity, and most importantly, what is uniquely yours to express and hold.
ARCHITECTURE
Now we build the structure around the work. We shape the business model, offer ecosystem, positioning, pathways, website, visibility, and systems from that underlying logic rather than forcing the work into somebody else’s blueprint.
FRACTAL TRANSLATION
This is where we carry the pattern through. We translate the same organizing intelligence into the different scales of the business so the offers, messaging, website, marketing, sales, client experience, and systems all feel like expressions of the same body of work.
COHESIVENESS
Your work deserves a recognizable world. We translate the deeper architecture into the brand itself: naming, visual language, creative direction, tone, texture, imagery, and the overall felt experience of the work, so every expression carries the same signal and unmistakably belongs to the same whole.
The exact mix is bespoke, but our work together produces real assets. We may complete our four months having built:
- A codified Body of Work — the bedrock, central ideas, distinctions, intellectual property, language, and through-lines that everything else can now build from.
- A clear business + offer architecture — what sits at the center, how the offers relate, what and who each one is for, pricing and delivery, customer pathways, and how the model actually makes money.
- Your methodology, frameworks + curriculum — codifying what you already know into teachable IP, then developing the structure for programs, courses, certifications, trainings, workshops, or other containers.
- Positioning, messaging + naming — the language for the larger body of work, the offers, new platforms or programs, and the core messages you want to become known for.
- A visual brand world — naming, creative direction, visual language, typography, imagery, mood, references, and enough of the brand system to give the next iteration a recognizable world of its own.
- Website strategy, architecture + copy — what the site needs to do, how people move through it, what pages belong, what has visual and strategic gravity, and much of the actual language that carries the work online.
- Sales + customer pathways — sales-page direction and copy, entry points, lead assets, funnels, nurture pathways, and a much clearer route from encountering the work to entering it.
- A visibility + content ecosystem — the platforms, recurring ideas, publication strategy, speaking, podcast, Substack, or other public expressions that let your thinking accumulate into recognizable authority.
- Systems + client experience architecture — onboarding, delivery, communication, internal workflows, platforms, and the structures required to make the business easier to run and more congruent with how you actually want to work.
- A concrete build plan for the next era — what gets made now, what your team or specialists need from you, what can wait, and the briefs and working materials required to move directly into implementation.
"Having Cristy’s genius on your brand is like entering a wizard portal. An where she sees your magic, casts magic and brings things together with such coherence that it somehow fits the person you are, what your life’s work is and what you’re both becoming."
otherworldly experience
Writer, speaker, comedian;
former ICC President
Chela davison
(RE)CREATION STUDIO
(Re)Creation Studio is a deeply integrated strategic partnership where your entire body of work is synthesized and advanced into its next era. This is not project management. It is not piecemeal execution. It is precise thought partnership and high-level implementation across your entire ecosystem, where every system, offer, platform, and expression is built as part of a cohesive whole designed from deep inside your mission, voice, and goals.
You bring your work. I translate it, build the blueprints, and direct the build. The result isn't something generic or outsourced. It's a brand, structure, and system that feels unmistakably like you, but often cleaner, clearer, and more articulated than you could have arrived at on your own, with remarkably little lift required from you.
welcome to the
Your brand, your copy, your website, your presence—all of it architected, designed, and built from the deep truth of your work.
here's how we do it:
You show up. You talk about what you already know. I handle the rest.
01. Deep Discovery
This stage goes as deep as your business needs it to. That might mean mapping your full offer ecosystem, building out new revenue streams, and running the numbers until the model actually makes sense. It means understanding your financial priorities so they're woven through the intelligence of everything we build, not bolted on at the end. I leave this stage with everything I need. You return to your real work while we create.
02. Site Architecture, Strategy, & Experience Design
Before anything gets designed or written, I build the strategic foundation that every subsequent decision gets tested against. That means going deep into your existing body of work—your writing, content, books, posts, podcasts—to forensically identify the pillars of your messaging, learn your voice, and let your own language and instincts guide everything that comes after. From there I map the full structure, translating your priorities into platform, navigation, hierarchy, and flow. Not just how it's organized, but how it feels to move through it. Every transition, every page, every moment of friction or ease is considered and intentional.
You make the high-level calls. I make the thousand decisions underneath them.
03. Creative Direction & Visual Brand Identity
Visual language that is entirely, recognizably you, not because it's trend-based or competitor-researched, but because it's sourced from who you actually are and how your work lands in people's bodies. Color, typography, aesthetic direction, all of it translated from your specific frequency into a complete, cohesive visual system.
You don't have to suddenly learn how to speak designer language. You just speak your language and I translate into color and space.
04. Full Website Copywriting
I take everything you're already saying and writing about and translate it into the structure and language of a site that actually converts. I synthesize your voice––sourced from our conversations, your existing body of work, and my own deeper questions as needed. With strategic priorities woven throughout, it sounds like you and feels like a giant exhale.
You do a final pass in your own language, to adjust anything that doesn't land quite right. For most clients, that pass is light because your site has already been written with your own words.
05. Complete Website Design & Build
The full website (typically 10 to 20 pages for most Build clients) is designed and built as one cohesive whole. Every page belongs; every element serves the signal. From the weight of your headlines to the textures and space, everything serves to clarify, amplify, and communicate the essence of you and your work.
06. Extended Presence & Platform Coherence
This often includes podcast design, social platform templates, Substack, email design, link-in-bio, whatever needs to be brought into coherence. I can also join strategy sessions with your team as needed, to be another synthesizing voice as everything locks into place.
07. Launch
Before we part ways (at least for now!), I train your team on everything––how to use the site, manage the assets, and keep the ecosystem running smoothly. All assets are delivered through a custom dashboard, organized and ready to hand off. And because ease of management matters long after launch, we make deliberate decisions together about where everything lives and how it gets built, so your team can move independently without losing the thread.
You don't just get a website. You get a fully operational home, handed over with care.
7-Figure business mentor,
author, and speaker
Amber Lilyestrom
I felt deeply witnessed, seen, and known in a way I’ve been craving for such a long time. For visionary coaches and guides and people who are really skilled at their work, finding a person who can hold the complexity of the brand impact ecosystem and vision is like trying to find a needle in a haystack.
Cristy brings in the the skill set of being able to ascertain digital assets that are a reflection of the real truest expression of what the brand is about. Not only do they hold where I've been in my work, but they also really encapsulate and capture where I'm going.
Anybody who is seeking a whip-smart guide with a level of skill, vision, and tenacity, I urge you to enlist Cristy to support you to bring all things together and to pull out even more magic than you have ever imagined for yourself."
"Working with Cristy feels like an alchemical cauldron—a portal. The precision with which her reflections and mirror work hit is honestly nothing I’ve ever experienced before.
You could hire an agency––design in one silo, copy in another, strategy somewhere else entirely. A baton passed from person to person, and you re-explaining yourself at every handoff. You might end up with something impressive. But impressive and coherent are not the same thing.
You could hire a designer. They'll need you to come with a plan. A map. Seventeen Google Docs of direction. They'll build what you can describe, which for someone at your level is never the whole thing. The copy will still be yours to produce. The strategy will still be yours to determine. The whole picture will still be your job.
You could keep waiting until you're clearer. But the clarity doesn't arrive from sitting with it. It arrives from engaging with it with someone who can see it with you. Every month you spend with a presence that doesn't match your work is another month of under-earning, under-impacting, and carrying the whole vision in your head instead of living inside what you've already built.
You could do it yourself. It would cost you the one thing you don't have more of: the time and attention you could have spent speaking, writing, leading, creating. The time you could have spend living inside the thing instead of endlessly renovating it.
The problem with other options isn't the quality of the work. It's that polished and congruent are two completely different things.
You and your work, translated into one powerful, congruent, & cohesive online presence
(RE)CREATION STUDIO
Typical Investment ranges from
$20k - $35K USD
with payment plans available
MOST BUILDS INCLUDE:
— Deep discovery sessions covering vision, voice, business model & priorities
— Offer ecosystem mapping & revenue strategy (where needed)
— Master strategy document to guide every subsequent decision
— Fractional strategist available to your team throughout
Creative Direction & Brand Identity
— Complete creative direction — aesthetic world, feeling, visual & verbal DNA
— Fully custom visual brand identity — color, typography, imagery, design language
— Photoshoot direction & inspiration
— A cohesive visual system your team can carry forward confidently
Architecture & Copy
— Full site architecture, experience design & tech recommendations
— Complete website copywriting — every page, every section, every word
— Messaging pillars & language anchors sourced from your existing body of work
Design, Build & Ecosystem
— Complete website design & build (typically 12–20 pages)
— Social media templates
— Extended ecosystem as needed: podcast artwork, Substack, email design, speaker one-sheets, PDFs, downloads, lead magnets, integrations & more
Launch & Handover
— Coordinated launch, announcement strategy & celebration
— Full team training & custom asset dashboard handover
— Assets built for ease of management going forward
*Every Build is scoped to what your situation actually requires. A custom proposal is created for every client.
IS THE BRAND ORACLE BUILD RIGHT FOR YOU?
This is for you if your work has real depth, range, and momentum and your online presence has simply not kept pace with where you actually are.
You have a body of work that matters. A message that moves people. An audience, a team, a growing sphere of influence. You're creating culture, meaning, and real transformation in people's lives and you're ready for your online presence to finally reflect that. Not by leaving behind everything you've already built, but by bringing all of it into coherence with where you actually are right now.
- Your work is proven, your audience is real, and you're ready for your presence to finally match where you actually are
- You have a body of work that has already changed people and you're ready for the world to see the full scope of it
- You're ready to take your proper seat as a leader, a creator, a thought leader whose work speaks for itself
- You're open to being seen in a way you couldn't have fully articulated yourself and having that translated into something bigger than what you could have built alone
- You want the full thing done, done right, and done in a way that holds every dimension of what you do
- You're ready to trust that it will be built at the level your work deserves, whether you want to be closely involved or prefer to hand it off completely
- You understand that $25k is not a sacrifice; it's a lever
- You're in the early stages of building and haven't yet validated your offers, model, or direction — the Intensive is likely the better starting point
- Your business is in distress and you need this to save everything
- You're primarily a product-based or e-commerce business
- You have a tight or immovable launch timeline that doesn't leave room to get it right
- You're expecting guaranteed ROI metrics and conversion rate optimization as the primary lens
- You want to be heavily involved in every micro-decision throughout
- You have strong, fixed opinions about exactly how everything should look and feel before we've even begun
hi, I'm cristy
My superpower is synthesizing complexity into cohesion.
The people I work with are brilliant, sensitive, and doing work the world genuinely needs more of. They're changing things. They know it. And they've often spent way too long waffling on how to bring the next version of their work into the world — not because they lack vision, but because they feel everything deeply and the gap between what they can see and what currently exists is a lot to carry. Plus, they're usually wise and porous enough to also know what they don't know and that can make holding and executing the vision...um tricky....
I get it. I'm someone who has wandered through enough –– from academia to teaching high school to tech startup to running a school in the Amazon jungle to teaching yoga to working with VCs in Silicon Valley to marketing for seven-figure brick and mortars — to know that the most interesting people rarely fit neatly into a box. Neither does their work. And that's exactly why I can help.
I know it's many things, but it's also just one thing –– an intersection of brilliance and devotion and experience that is you. I don't want you to silo parts of who you are and what you bring. I don't want you to niche into something unrecognizable to yourself. I want to bring all streams together into the powerful river that's already inside you. I want it to generate it's own momentum and recognition. I want you to stop feeling like you have to create it alone. And I want you to stop waiting. Not someday. Now. Let's begin.
HERE ARE SOME ANSWERS...
QUESTIONS?
The scope can go wide. We typically build in Showit for its design freedom and ease of ongoing management, but we're largely platform agnostic and can work within whatever ecosystem you already have. Beyond the core website, the Build can extend into backend systems, course and membership platforms, funnels, automations, lead pipelines, social templates, Substack, YouTube, email design, and the operational infrastructure that speakers and consultants actually need. The goal is always the same: every place someone encounters your work should feel like it belongs to the same world.
We also work directly with your team to train them on everything we've built — so they can manage, update, and grow within the new ecosystem confidently and independently going forward.
Platforms and systems we commonly work in include:
Showit · Squarespace · WordPress · Kajabi · Go High Level · Teachable · Simplero · ThriveCart · Flodesk · Kit · Substack · Mighty Networks · Circle · Calendly · and more
The Intensive is a done-with-you experience. We build the blueprint — the strategy, the creative direction, the architecture — and you, your team implement, or one of my referred and vetted providers. The Build is done-for-you, end to end. I don't just hand you the map. I drive the whole thing, from first conversation to launch day, with me and my team executing and interfacing with you and yours the entire way. If you're not sure which is right for you, reach out and we'll figure it out together.
It depends on you. Some clients want to be closely involved throughout, in the conversations, the decisions, the refinements (writers gonna edit and re-edit, ya know?) Others prefer to show up at key moments and trust the process in between. Both work. What you won't need to do is manage the project, brief multiple people, or re-explain yourself at every stage. I've got the thread from beginning to end.
Every Build is scoped to what your situation actually requires, so timelines vary. We'll map this out clearly in your custom proposal before anything begins. What I can tell you is that we don't rush it and we don't drag it out. We move at the pace the work deserves, and much of the rhythm depends upon how long you want to sit with decisions, materials, and refinements.
Good. That's actually the ideal starting point. You don't need a plan, a brief, or a vision board. You need to know something is shifting and you're ready to build what's next. I'll take it from there.
🎨 What if I'm just looking for a designer? I don't need help with architecture or copy — I just want a facelift.
The Build probably isn't the right fit for that, and I'd rather tell you upfront than take your money for something misaligned. The whole reason the Build works is that everything gets designed together — strategy, copy, architecture, and visuals as one integrated whole. Pull any of those out and you lose the coherence that makes the result feel the way it does. If you have strong copy and a clear strategy and just need someone to make it beautiful, I'm happy to point you toward someone in my network who can do exactly that.
The investment generally starts at 25k USD. Every proposal includes the option to pay in full or spread it across 5 monthly payments of 5k. If you need different arrangements, I'm happy to discuss and I always try to accommodate great-fit clients and projects whenever I can.
Great! Bring them in! (I love to meet everyone on Zoom first, whenever possible). I'm used to working alongside teams, liaising with key stakeholders, and being another voice in the room as decisions get made. Part of what makes the Build work is that I can plug into your existing structure without creating more complexity for you. Want me to ask you ops manager for files so you can stay in your flow? No problem. I'm sure they're also delightful :)
Sometimes. The Build is primarily focused on the creation and launch of your new era — that's the main event. But for some clients it makes sense to continue working together in an ongoing capacity, whether that's fractional strategic support, asset creation, or something in between. If that feels relevant to you, we can talk about it anytime :)
EXHALE––YOU FOUND IT
You really don't have time to figure out the whole thing. To figure out the structure of your site so everything makes sense together and check into how other people do it and rewrite the copy and decide what you want everything to look like and find a designer and learn to speak their language and research platforms and decide which ones are worth switching to and map out how you're going to take everything to market and in what sequence and whether the numbers actually work out and how to position all of it without losing what's already working and, I mean, you're a writer but that doesn't seem to translate when you sit down to write a sales page so I guess you need to learn how to do that and — yeah....You don't have time for that.
But that's not what the (Re)Creation Studio is.
This is the part where all of that stops being your problem. Where you redirect every drop of energy you've been leaking in the in-between—the almost, the not-quite, the one-day—back into your work itself, into the people you're here to reach, into the life you actually want to be living outside of all of this.
The next era doesn't have to keep waiting.
You just have to say yes.
You've been saying you don't have time. And...fair.
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